Ethical Aspects of Advertising: Perception, Evaluation, and Regulation

The advertising ethics appeared together with itself. legislative and public regulation of is centuries old, but the ethical issues still remain acute all over world. In Russian Federation, these problems are more pronounced than elsewhere because domestic started to develop only after collapse Soviet Union. thirty years, had cover distance which developed countries needed a century cover. research featured controversial messages that caused indignation both citizens or commercial organizations. article introduces comparative analysis assessments made by consumers experts from self-regulatory organizations in advertising. It also describes history market, various violations Advertising Law, concept unethical advertising, procedures for Federation. authors proposed some self-regulation measures, e.g., control, education activities, pre-publication expert examination, etc.